Tips on how to use Facebook & Instagram stories for your business

Written by Rebecca Bamford


Facebook and Instagram stories have come a long way since their debut and have grown exponentially in popularity. The stories feature – short-form and time-limited content – was first introduced to us by Snapchat back in October 2013. It’s soaring popularity by a younger demographic quickly grew, with other social media platforms adopting their own versions. While

LinkedIn and Twitter launched their own versions much later on in comparison, and with their uptake being less favourable, Twitter went on to announce last month that Fleets would cease to exist by 3 August 2021.

Stories are completely immersive, providing your audience with a more authentic “behind the scenes” view into any typical day. Let’s be honest as well, humans are nosey by nature, so stories really are the perfect way to share snippets of your business with them.

We’ve come up with a few tips on how you can optimise Facebook and Instagram stories for your business.

Crossposting on Facebook and Instagram

Connecting your Facebook page with your Instagram account comes with some benefits and is easier than you may think. By having them linked, it can help you reach new audiences and increase your distribution. Your audience could well be using both Facebook and Instagram, but there is also a chance that they favour one platform over the other, or interact with businesses differently depending on the platform they are on. It’s important to regularly communicate with your audience, and to also keep your content as consistent as possible.

For automatic crossposting;
1. Open the Instagram app on your phone.
2. Tap 
3. Tap 
4. Select Share your story to Facebook.

Make your content stories interactive

There are many different features available on both Instagram and Facebook to make your stories super interactive:

Polls are a great way to really engage with your audience and they really don’t require much effort for your audience to respond! They can also be used as a great market research tool as they gather very specific insights. These insights can be extremely useful for your business’s marketing campaigns, products and brand as a whole.

Go live on your channels. Use the live feature on the platform to interact with your audience in real time. You could give your audience a little tour of your office, show what you’re up to or even ask your audience to ask you some questions. There is a comments section so your followers can respond to you. The best way to get as many followers involved is by announcing that you’re going live ahead of time.

The countdown sticker is not only great way of announcing to your followers when you are going live next, but is also a great feature to use when you have a product launch or an event coming up. The countdown sticker is a great way of involving your audience in the special moment you are waiting for.

Make quizzes for your audience by selecting the quiz sticker to create multiple choice questions. You could be playful in your questions or even use a quiz as a marketing research tool to find out public opinions on your products or services.

Be creative

Get creative with what you decide to share on your Facebook and Instagram stories; whether that’s snippets from the team working behind the scenes, or a preview of your products or service offering. Not only that, you can experiment with layouts, formats, add stickers and gifs, create collages, use photos and video – the list for getting creative is endless.

Friendly reminder: remember that you are a business so try to use features that still look professional while keeping true to your own branding.

Be concise

Stories were created to share easily-digestible content that tends to be more light-hearted, entertaining and informal. Long stories can result in disinterest from your audience so try to keep it short and sweet.

Try to be strategic about how often you post stories in comparison to your feed, and of the length of your stories.

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