We are absolutely delighted to share the news that Faith PR has secured a significant six figure account win working with an international household appliance manufacturer that will see it collaborate with TV property expert, Sarah Beeny.
We will work with Switzerland-based Vorwerk as it expands into online sales – a first in the global direct selling company’s 133 year old history.
We have been working with Vorwerk UK on an intermittent basis for the past 24 months and were most recently appointed to deliver the nationwide PR launch of their Kobold VK200 vacuum cleaning system in June.
The global parent company is making significant investments into selling the £1,499 cleaning system and a range of convenience products online, and has teamed up with Sarah Beeny who will support the brand with online content and social media campaigns as well as press events.
The UK is the first market to be chosen to venture into online sales and we have joined a number of national agencies to pitch for the highly sought-after six figure contract.
Our team were chosen to deliver the PR, social media and content marketing brief by Vorwerk UK to support the online drive and we will work in partnership with Southampton based creative agency, Infinity Nation.
Founder Stefanie Hopkins will head up the account together with digital strategist Tom McCambridge who recently joined our team as an associate from Turnkey.
Stefanie said: “This is a significant account win and I am delighted that Vorwerk has chosen Faith PR to deliver all of its PR, social media and content as it looks to become a major player in the UK’s household appliance market.
“Vorwerk has ambitious growth plans and I look forward to raising awareness of the brand through a range of activity which spans events to social media. We’re also delighted that Sarah has chosen to come on board as she used to work for the brand and is a genuine fan of the product.”
Eric McClenaghan, from Vorwerk UK, added: “We look forward to strengthening our relationship with Faith PR in the coming months as Vorwerk grows across the UK. We felt that Stefanie and her team were the best PR partner for us because of their proven experience in working with the UK market to date and because of the detailed communications strategy they put together for this exciting new phase for Vorwerk”.