We are delighted to have been shortlisted in the prestigious industry awards, CIPR PRide, for our work with Denby Dale artisan ice cream maker Yummy Yorkshire.
We put forward a campaign in the Low Budget category which saw us focusing on Yummy Yorkshire’s locally-produced ingredients and innovative flavours.
Our strategy focused on creating a seasonal calendar of new flavour launches and events to maintain a flow of newsworthy stories which has helped propel the family-run ice cream firm to a record year in terms of growth and footfall to its farm.
Stefanie Hopkins, founder of Faith PR is believes the nomination is testament to the team’s hard work. She says: “Yummy Yorkshire was one of our very first clients here at faith, so it’s fantastic to receive recognition for the work we’ve done with them. We hope to scoop the award on the night; we’ll all be keeping our fingers crossed!”
The CIPR awards scheme, which recognises excellence in public relations and communications work across the country, is now in its 11th year. The awards ceremony takes place in Leeds at the Queens Hotel.13th August 2014