The Covid-19 crisis has plunged businesses of every kind into unknown territory. In a very short space of time, business owners have gone from planning for the future into survival mode. At times like this, businesses will be remembered not just for what they say but how they say it.
The sheer volume of messages you need to deliver – to customers, staff and stakeholders – is breath-taking. Getting the tone wrong will have people talking about you for all the wrong reasons. Whether you’re posting on social media or issuing crisis communications, it’s vital to think about what you say and how you say it. Above all, be authentic and be human.
How you interact not only with customers but with your own teams will play a key role in how your business moves forward when the pandemic is over. In such unprecedented times, nobody can know everything. But taking expert advice will help you steer clear of many potential pitfalls.
Faith PR has a wealth of experience across all aspect of PR and communications. These include:
We tell your success stories. Working with journalists, influencers, consumers and stakeholders, we deliver the recognition you deserve.
Whether it’s a press release about a new initiative or appointment, an in-depth thought leadership feature or support with a product launch, we can help put your business into the spotlight and in front of your customers.
At this time, it’s more important than ever to make sure you communicate well with your audience.
We’ll engage your customers and stakeholders through your social media accounts, creating relevant, timely and appropriate content that reflects what you do.
We ensure your brand is visible, with keyword research, content planning and fresh templates.
We will help you communicate the right messages, on the right channels, to the right audience for you.
It’s a great time to revamp your digital marketing to ensure your business comes out of the current crisis in the strongest position.
Your website might look beautiful but will anyone find it? Equally, you might tell your story well but without the right key words, your site will be harder to find.
The right content, optimised for search engines, is essential to enable your audience to find you. We can also give your site a refresh – a new look for a new era.
It’s vital that you communicate well not only with external stakeholders but with your own employees. Good internal communication is the glue that holds organisations together – and there’s never been a more important time for everyone to feel as though they belong.
If you have a relevant message but if it’s littered with basic errors and spelling mistakes, you’re in danger of not being taken seriously.
Our eagle-eyed team are grammar ninjas who are only too happy to check what you’ve written, whether it’s a flyer design, story for your website or an in-depth whitepaper.
The Faith PR team has put together a series of helpful articles to help steer you in the right direction. If you need to know how to stay visible during a pandemic, what to post on social media or how to remain productive while working from home, check out our blogs.
Planning is paramount. So many businesses are reinventing themselves to survive. Restaurants are offering take-aways, pubs are offering beer to take home, car dealerships are selling vehicles online.
The situation is changing constantly; look at all the possible scenarios and be prepared, whether it’s for staff sickness or supply chain issues. Ensure you know how you will communicate changes and develop appropriate responses in case the situation changes drastically.
It’s also an opportunity to refresh and re-evaluate your brand. Re-engineer your business now so that when the situation changes, you are in the strongest possible position to rebuild. Look at what you offer and how you communicate it – has your marketing strategy been successful? Could it be more effective?
Post-Covid-19, we can help to put your business back in the spotlight. As well as our regular offerings, we have various packages available including:
If you’d like to talk to our team in more detail about how we can help your business, get in touch by emailing firstname.lastname@example.org.