Working for a PR agency – expectations vs reality

Written by Faith PR Intern


Our work placement student Gabby Holdsworth from Leeds Beckett University shares what her first experience of working in a PR agency has been like.

Before I started working for a PR agency, I had a million questions running through my mind. What will it be like? Will it be different from an in-house PR firm? And most of all, will I even like it?  All these questions and many more, but I was excited to find out the answers.

My expectations of joining a PR agency were that it would be a busy, manic environment – it is, but it’s very organised and it’s thrilling to be a part of a hard-working team.  It is great to work on different projects which call upon a wide range of skills. Whilst interning for an agency, you get to work with a range of clients who have completely different products/services, targets and objectives. This is one of my favourite parts of being at a PR agency, as your day varies depending on what client you’re working on.

Working for a PR agency is a great opportunity to get first-hand experience of the PR world and how it works. Many people believe that the role of a PR professional is to socialise and go to nice events – but this is just the occasional added bonus. There is a lot of strategic planning, organising and hard work that goes into working with a brand to build and manage their reputation.

There will always be a huge debate on whether working in-house is better than at an agency. However, whilst spending time at a PR agency, I have found it to be extremely interesting and challenging in such a great way.

One thing that I have learnt whilst working at a PR agency is that you are allowed to be creative and that you can look for new and exciting ways to connect with an audience; all of which I have found to be incredibly interesting and rewarding.

You currently have JavaScript disabled. This site requires JavaScript to be enabled. Some functions of the site may not be usable or the site may not look correct until you enable JavaScript. You can enable JavaScript by following this tutorial. Once JavaScript is enabled, this message will be removed.