N-ERGY PROFILE RAISING


Client: N-ERGY Power Solutions Info: Profile raising

BRIEF

N-ERGY, based in Wetherby, West Yorkshire, is a specialist provider of consultancy and project management services to the power generation sector. The business was founded in 2014 on the cusp of the development of large-scale STOR solutions in the UK capacity market.

N-ERGY wants to raise its profile across different sectors, generate an understanding around its services and expertise at a regional and national level, as well as become a thought leader in the industry and help ‘change the scenery’ of the market, with a particular focus on batteries being an effective energy storage solution.

APPROACH

PR activity has focused predominantly on getting N-ERGY out there as disruptor in the industry and an influential voice on project management in power generation, energy storage, battery storage, the capacity market and Short Term Operating Reserves (STOR).

Thought leadership has played a key part in PR activity, providing niche articles on sector specific topics, building relationships with journalists at target media, responding to feature opportunities and ensuring N-ERGY is first on the scene to react to hot news topics.

N-ERGY is making waves in the industry and is keen to shout out about its achievements having entered numerous sector awards.

RESULTS

In recent months, N-ERGY has experienced accelerated growth, achieving visible and tangible cut-through in a highly technical, complex commercial and industrial power marketplace.

N-ERGY’s approach has disrupted the standard EPC process and their colleagues and competitors are sitting up and taking notice, aided by the business’s increased investment in marketing, which has boosted the brand’s visibility in front of key audiences.

N-ERGY’s voice has been added to key industry conversations in several leading trade publications, helping to position the business as a true authority within the power generation industry. It won a prestigious international energy industry award and its founder, David Bowman, has been invited to speak at international industry events in Europe.

To date we have achieved 49 pieces of coverage, reaching an audience of 412,083, including 100% message delivery, across N-ERGY’s targeted media tiers. Key pieces include: Energy Manager, Energy Engineering, Clean Energy News, Production Engineering Solutions, Energy in Buildings and Industry, Modern Power Systems, Power Engineering International, as well as farming media.

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