Following the Mid Yorkshire Chamber’s rebrand in July 2018, Faith PR was briefed to develop a social media strategy to ensure consistency across all communications channels and assist in increasing overall awareness of the Mid Yorkshire Chamber of Commerce. All activity needed to support the Chamber’s over-arching aim of connecting, supporting and representing businesses across its three districts of Halifax, Huddersfield and Wakefield.
Building on its existing reputation and continuing to position it as the local voice of business, we needed to communicate relevant and insightful content through the channels to help meet the objectives, increase engagement and following across all four platforms the Chamber was active on; Twitter, LinkedIn, Facebook and Instagram.
We carried out a social media deep dive to assess current and target audiences and stakeholders, where they were coming from and how they are most effectively reached, as well as detailed research and analysis into the active social media channels and content created.
Using the insight from this research, we developed a number of content pillars to reflect and communicate who the Chamber is and what it does, and embed this into a narrative that ran through all social media activity and wider external communications. A channel strategy was also developed to ensure that content created relevant to users of each specific platform.
Social media templates were developed to ensure consistent themes, messages, tones and visuals in all communication and marketing.
Since the strategy was rolled out, the Chamber has seen consistent growth in terms of both engagement and followers in the first year; impressions grew by over 32% and engagements by over 79%. Their total audience across all four social media platforms grew by 10%, with their engagement rate improving by over 35%.
All social media content published sits underneath the overarching marketing strategy and is professional and consistent to present a unified narrative.