Following a tightly fought competitive five-way pitch, Faith PR has been chosen by Barnsley-based Premdor to deliver a six figure integrated marketing campaign to launch a new range of timber internal doors to both the trade and consumers.
The multi-platform campaign will include direct mail, advertising and in store activity, in addition to ongoing public relations, social media management and a new brochure and website. We have also been tasked with creating the brand for the new range.
Premdor has almost 90 years’ experience in door and joinery manufacturing, and is one of the best known brands amongst construction professionals and consumers. The company employs more than 400 staff at its head office in Barnsley, one of the largest door manufacturing facilities in Europe.
Speaking about the appointment our founding director Stefanie Hopkins said:
“After a rigorous pitch process, we are thrilled to have been appointed by Premdor to launch their exciting new range of internal doors across the UK. Our skills and experience across the manufacturing sector will enable us to deliver a fully integrated campaign that will achieve Premdor’s brand aspirations and bring the product to market successfully.”
Jon Walker, Brand Director from Premdor, added:
“We look forward to working closely with Faith PR on what is an exciting new chapter for Premdor. We were very impressed by the creativity of their pitch and feel that their experience and skills fit well with what we want to achieve with this new product range.”
Premdor is the latest company in a line to choose us in the last few months. Business support organisation Forward Ladies, Hipperholme Grammar School and national energy broker Orchard Energy have all recently chosen our expanding consultancy to assist with their communications strategies.
Faith PR have recently been announced as one of the top 50 agencies by Prolific North for 2015, and have been shortlisted in the Outstanding Small Consultancy Category in this year’s prestigious PRide Awards, organised by industry body, the Chartered Institute of Public Relations.
Faith PR have also shortlisted for ‘SME of the Year’ in the Brighouse Echo awards with director, Carl Hopkins, scooping ‘Business Person of the Year’.