Waking up a dream with new app

Written by Faith PR Team


A fun, new connected social alarm clock app that lets users wake-up to personalised audio content, such as special messages from loved ones, is available to download from today (June 14th 2018).

Called Snoozle, and available in Android and iOS, the new app replaces the persistent, piercing ringing of most smartphones with ‘Snoozles’.

Snoozles are 12-second voice messages which, when sent to friends, will play at the time the recipient has set their alarm clock. Whether funny anecdotes, love notes or daily reminders, Snoozle personalises how users wake-up.

Based on banter not beeps, getting out of bed on the right side has just become much easier…

Mission: To change the way the world wakes up
It’s the sound we dread – the awful alarm clock tone relentlessly ringing, piercing your ear-drums and disrupting a much-needed 40 winks.

But Birmingham brothers Phil and Dan Neale have pulled back the covers on the dreaded ringing tone by officially launching an alternative – their very own, fun and social alarm clock app.

Snoozle is Phil and Dan’s way of creating an audio platform for sleep. They want to change the way the world wakes up from their sleeping slumber.

The sleep-happy app allows friends, family and influencers to send 12-second, self-deleting voice messages to their contacts – replacing yawn-inducing and ear-splitting mobile phone alarm tones with personalised, entertaining audio newsfeeds.

Snoozle dream becomes a reality
The idea for Snoozle was first dreamt up in 2012 when Phil would manually set voice memos of good luck messages ahead of exams or last-minute revision from friends and family as his alarm tone to wake up to.

“I wasn’t much of a morning person when it came to the awful alarm tone on my phone. I much preferred waking up to a happy and friendly voice, it set me up so well ahead of an important day. It became something I did ahead of every university exam and it really helped me to get a restful night’s sleep because it totally put my mind at ease,” said Snoozle CEO Phil, aged 28.

Bringing in his brother Dan, 29, as co-founder, the pair continued their tireless efforts to build-up the app idea whilst enjoying the limelight as part of ‘The Neales’ – a family singing group who reached the final of Britain’s Got Talent in 2015.

After hitting the right notes and seeing their self-released single peak at number six in the Official UK Music Charts – which, figuratively speaking, saw them sandwiched between Rihanna and Drake – Phil and Dan put in every effort, and endured sleepless nights of their own, to ensure that Snoozle was a crowd-pleaser.

Waking up the audience
That became a reality when the pair set up a crowdfunding page via online platform Seedrs in 2017 and truly woke up the market – blitzing a £100,000 target in less than ten hours and becoming the site’s number one ‘Investment Opportunity’ during the week of its campaign launch.

“It was absolutely insane to see people really connecting with Snoozle. We knew that we were tapping into something that was interesting to people. The buzz about what we were creating helped us to attract our now technical co-founder, Warren Bickley, too who has been a real coup for Snoozle,” said Phil.

“Funders told us that they wanted a fun and innovative app that benefited their lifestyles and offered something a bit different. We’ve used that feedback in our development of Snoozle.”

For the past year, the Snoozle beta version has been made available for iOS users on the App Store, whilst the brothers and their team worked on enhancing its capabilities.

And following today’s official launch (June 14th, 2018) Snoozle users can enjoy a sound night’s sleep with features such as ‘Snoozle Lullabies’ – audio content to help people drift off.

Promoting undiscovered artists
Now, as well as download the app, Phil and Dan want to hear from aspiring influencers to be part of Snoozle’s app network of ‘Wake Up Artists’ which promotes the talents of undiscovered musicians, comedians, news readers and more.

And whilst the dream has become a reality this year, there’s also talk of Snoozle becoming available via smart speakers, such as Amazon Echo, and smart watches in future.

With Snoozle, there’s never a wrong side of the bed to wake up on. See for yourself at: www.snoozleapp.com.

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