Defender specialist Twisted invests in new London showroom

Written by Faith PR


showroomTwisted Automotive is expanding and has opened its first showroom in London as the business celebrates its 21st birthday.

The property at Radley Mews, Kensington, includes a commissioning space where clients can work with the Twisted team to create their own, fully bespoke vehicle.

The launch was celebrated with a sunrise convoy through the capital . Among the models joining the cavalcade were two V8 110 Twisted Defender and a distinctive Twisted Bahama Gold 90 soft top. Vehicles can be viewed by appointment only.

A selection of the limited edition, re-engineered Twisted vehicles have remained at Radley Mews for clients to view and test drive by appointment. The range includes the Twisted Commissioned, Defined and Certified collections, with prices from £75,000 to £350,000 + VAT.

  • Commissioned is a bespoke offering that be engineered to the client’s personal specification.
  • Defined is the culmination of Twisted’s two decades of knowledge and expertise; the ultimate Defender available as a T90, T110 or T130.
  • Used Defender can be inspected, repaired and upgraded to the Twisted standard, with a certificate issued in the logbook as part of the Certified offering.

The 1,200 sq ft showroom is a stone’s throw from Kensington High Street. The address may already be familiar to classic car fans, having previously housed well-established collectable car expert Graham Hunt, which recently relocated to Battersea.

Twisted founder Charles Fawcett said expanding into the capital had been a long-held ambition. “While we already enjoy a Home Counties customer base, a home in London will open up Twisted to a whole new audience,” he said.

“You might imagine that the Defender is most at home going across country but W8 is the biggest postcode in the UK for SUV owners.

“A Twisted is actually the perfect car for the city. It’s narrow, the 90 wheelbase is reasonably short and it offers incredible visibility – and with an EV coming on stream soon, it’s perfect for a discerning audience that appreciate the combination of iconic design, no-nonsense styling and top of the range performance.

“We are thrilled to continue the legacy of excellence at Radley Mews with our own range of best-in-class Twisted vehicles. Having a base in London also means we are now in easy reach for our global customers. Many are all over the world but travel frequently through London and are far more likely to drop in here, than to travel to Thirsk in North Yorkshire.”

Twisted celebrates its 21st year in business in 2021 and this year is proving to be a busy one in terms of growth. In January, Charles and the team opened a new headquarters in Thirsk, North Yorkshire. The Old Cinema is home to around 25 vehicles along with curios such as brand ambassador Jasmine Harrison’s boat Argo, in which she single-handedly crossed the Atlantic.

Last month, Twisted Performance Silverstone opened as the UK’s only retail outlet selling official Twisted brand parts and accessories such as wheels, steering wheels and other merchandise. Twisted Marine is due to open later this year from a base in Salcombe, Devon.

The US division recently opened a showroom in Austin, Texas, while a base in the Middle East will launch later this month.

To book an appointment at Kensington, call 020 3908 2995.

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