Not only did we have a great night at this year’s CIPR PRide Awards, the “cherry on top” was certainly being named the Gold Winner for the best ‘Corporate and Business Communications Campaign’ for our work in cultivating the rooted reputation for Yorkshire commercial nursery, Johnsons of Whixley.
We were joined but some outstanding businesses in the industry as all shortlisted nominees were invited to a black-tie ceremony at Leeds’ Queen’s Hotel on Thursday, 22 November.
Our award-winning strategic communications campaign with Johnsons has reinforced the business’ position as one of the leading horticultural businesses in the UK, with its turnover for the year ending 2017 increasing by over 17% to £12.4m – its most profitable year to date. Johnsons also added 500 new customers to its 4,700-strong database of existing and historical customers while the forward order book value increased by £1m to £4.6m.
The annual CIPR PRide Awards recognises outstanding work within the public relations industry that delivers impactful results for companies and organisations across the UK, and demonstrates the value of PR to the wider business world, taking place across nine separate regions which are judged by a panel of PR industry experts.
Founder and MD, Stefanie, said: “I’m over the moon with this award win. It goes to show that small agencies can also compete alongside larger firms and big brands to still produce award-winning PR and marketing material. It is a testament to the team’s hard-work and determination and underlines our ongoing partnership with Johnsons. Our aim is to not only enhance their communications activity, but also impact directly on the bottom line.”
Graham Richardson, group director at Johnsons of Whixley, added: “This is a prestigious award and believe that it is a fitting accolade. With Faith’s expertise and perseverance, our marketing and PR function has transformed from an afterthought to an integral element of our operational business. We are firmly of the opinion that this has contributed significantly to business success.”27th November 2018