Celebrating Approved Food contract win

Written by Faith PR


Approved Food

Our growing team recently secured another significant contract win, working with the UK’s largest exclusively online retailer of short-dated food and drink Approved Food.

Over the next few months, we will be working to increase awareness of the brand while promoting its commitment to reducing food waste; since the business was established 10 years ago, it estimates it has prevented around four million tonnes of perfectly good items from going to waste.

Headquartered in Sheffield, Approved Food delivers to 21 different countries as well as every corner of the UK. It has more than 6,000 products in stock at any one time, from food and drink to household goods, beauty products and pet supplies.

Faith PR managing director Stefanie Hopkins said: “This is a significant win for Faith and reaffirms our expertise within the retail sector. At the moment, Approved Food is one of the UK’s best-kept secrets; we are aiming to promote not only the company but also its ethos of preventing waste and dispelling the myths around best before dates.”

Approved Food director Andy Needham added: “I’m delighted to be working with the team at Faith. The knowledge and expertise they bring to the table will enable us to get our key messages across while raising awareness of the business itself.”

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