Applied Digital strengthens team to drive growth

Written by Faith PR


West Yorkshire digital agency, Applied Digital, has appointed a senior creative director following an increase in turnover.

The agency’s gross revenue has increased by 20 per cent year-on-year resulting in a programme of expansion and strategic restructuring to position it for future growth.

Mike McGowan has joined Applied as creative director, bringing over 30 years’ multi-channel, award-winning creative experience with him.

For the past 25 years he has run his own consultancy, ByMcGowan, working with brands in the UK, Europe and the US.

He has developed strategies for leading brands including Jaguar Land Rover, IBM and United Aluminium and has led creative campaigns for Sun Microsystems USA and Viventy Jewels Italy, and Holmfirth-based housebuilder Conroy Brook, for which he was awarded a Silver International Identity Award.

Prior to this, he held senior creative roles with Attik and Yorkshire Building Society.

McGowan will work in the agency’s office in Huddersfield and be responsible for delivering the full spectrum of brand development and implementation for Applied’s existing client projects and new business pitches, with a focus on digital marketing.

Applied Digital has made two further strategic appointments to support its continued growth, as it gears up to celebrate its 20th anniversary next year.

Amanda Evans joined the team in April as account manager and has recently been promoted to the role of client services manager, while Luke West joins the agency’s web development team as junior developer.

Digital apprentice Marnie Hartley, who has been with the agency for the past 12 months, is also taking up a full-time role as account executive. The new additions take the agency headcount to 10.

Speaking about Applied’s expansion, managing director, Steve Sykes, said: “We’ve entered our 19th year of business stronger than ever and with our continued growth throughout 2018, it was the right time to step up our game and invest in the agency’s creative offering.

“Amanda’s promotion coupled with Mike’s appointment will underpin our growth on a strategic level as we expand our offering. Our new business pipeline has increased year on year and we’re forecasting a further 20 per cent growth. I’m excited to see what the future for Applied Digital holds, it’s a fantastic place to be right now.”

McGowan added: “I’ve known Steve and Applied for almost 20 years. They are one of the few pure digital agencies outside of Leeds whose sole focus is on delivering a return on investment for clients. They have a fantastic reputation for their approach to technical excellence and we can now combine this expertise with my brand development experience to build on this offering and open up new markets.”

Applied has over 100 clients, including global brand implementation specialist Principle Global, Delivita, Murray Metals Group and United Autosports. The agency was founded by Steve Sykes in 1999.

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