Hayley Paterson – PR Account Manager


Faith PR

This pun lover’s knowledge of Doncaster knows no bounds. Failed footballer but one-time Most Improved Player runner-up. Silver linings.

Hayley is a former journalist with experience in print and online media across Yorkshire. As a senior reporter, she covered breaking news and sports stories across a number of titles before moving agency-side.

She has gone on to become a valued asset of the team, providing strategic support to both senior and junior colleagues while making the move from journalism to PR.

Hayley’s expertise lies in content creation, media/influencer relations and client servicing. She works with clients to execute campaigns that deliver tangible results, from the very creation of the idea through to reporting on the ROI.

Career highlight:

Being nominated as Sports Reporter of the Year in the O2 Media Awards, it also meant I was the awards’ first female to be nominated in this category for Yorkshire and The Humber

Biggest influence:

Karen Walker (the footballer, not the one from Will and Grace)

Alternative career:

International footballer for Scotland

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