Securing coverage in regional business media is crucial for clients, wherever they are based in the UK. Coverage in these publications is an opportunity for clients to showcase their success, growth and updates to an engaged local audience.
Each region in the UK has an established network of business media publications that is looking for content from the area. These publications are a great way for businesses to shout about the amazing work that they are doing in their organisation.
Whether it’s new appointments, hitting business milestones, launching new products and offering insight on the news agenda, regional business media should be a focus for all organisations alongside national and trade media.
In Yorkshire, we have an abundance of regional business media that we can collaborate with to secure coverage for our clients. Over the years, the team at Faith PR has built relationships with these key publications.
We have worked with the Yorkshire business media to share clients’ business news and announcements, secure feature and profiling opportunities, attendance at roundtables and events and to win regional business media awards.
Here is a pick of some of the best Yorkshire business media that we target for clients:
The Yorkshire Post and Yorkshire Evening Post
The Yorkshire Post and Yorkshire Evening Post both have a business section that is crucial for clients to appear in. Consistently posting news and insight for the region, they also run several regular features called My Passion, Voices and On the Spot. These are opportunities for our clients to offer their thoughts and insights into their industry sectors as well as their personal opinions on the issues of the day. The Yorkshire Post also hosts its annual Excellence in Business awards, which showcases the best businesses in the region.
Yorkshire Business Insider
Part of the wider Insider Media group, Yorkshire Business Insider includes the latest business and property news, advice and features from companies in the region. In addition to delivering the latest news and features, the publication also runs a number of awards including Made in Yorkshire and 42 Under 42 for entrepreneurs. The publication also creates annual lists on the Yorkshire Power 100 and Most Exciting Companies, highly regarded and a target for many clients to be included on.
The Business Desk
Business Desk Yorkshire is another key publication that delivers news, insight and views from leading businesses and leaders in the region. The publication also offers a viewpoint section on the news site, giving business leaders the opportunity to share their insight on a range of topics including the Northern Powerhouse and how local organisations can move forward in a post-Covid world.
Other key publications include Business Up North, Yorkshire Business Daily, Bdaily and Yorkshire Business Journal.
Huddersfield Hub is a recently launched, hyper-local site that celebrates positive news and achievement from the town and its businesses.
To ensure that companies in the region are celebrating their success, it is crucial that regional business media are engaged with and relationships are built with the journalists at these titles.