What better way to kick-off 2019 in style than by making sure you have your social media New Year’s resolutions in place. I know, right?!
With the festive celebrations now sadly a distant memory, it’s time to put those social media plans into action so you feel organised and ready to hit the ground running.
When it comes to social media, planning is as important as the execution itself.
HERE ARE 6 NEW YEAR’S RESOLUTIONS YOU SHOULD KEEP
SOCIAL MEDIA STRATEGY
It’s hugely important to get this in place as one of your New Year’s resolutions. Having a comprehensive social media strategy in place can help when it comes to scheduled content as well as giving you time to upload ad-hoc posts if you’re piggybacking on breaking news or have something relevant that you can react to for your customers. Having a strategy in place doesn’t mean it’s the last time you look at it either, factor in regular reviews of your social media updates and don’t be afraid to make changes if something appears more pressing, timely and relevant that is likely to get better engagement from your audience. Also, when things aren’t particularly working, refer to your strategy and revamp it to see if you can rework some things to encourage more interaction with your customers.
Visual content plays a key role in social media. It’s proven that videos are the way to go on particular platforms too and, as Social Media Today reports, around 64% of viewers are more likely to make an online purchase after watching one of your videos. So, as part of your New Year’s resolutions, make sure you utilise video content for the likes of Instagram stories, YouTube and Facebook live. Only post videos that are relevant to your customer base though and don’t shove out a million videos a week as your audience might soon get bored and switch off… which is exactly the opposite of what you want to achieve. Where you can too, add in captions/subtitles as around 85% on Facebook alone view videos on mute and 91% watch videos through to completion, according to Unscreen.
CREATIVE AND ORIGINAL CONTENT
Every piece of content you produce for social media must add value. Therefore, original content is the best form of communication here. If your customer base enjoys more creativity, as part of your planning for your social media New Year’s resolutions, get exploring your options and see what works and what doesn’t. You want to be producing social media content that benefits your audience and makes their lives better and, if possible, encourages them to purchase or take up your call to action.
There’s plenty of social media platforms out there to allow you to analyse how your content is performing. Systems such as Sprout Social or Hootsuite are good candidates to showcase the numbers that matter to you – from analysing the key demographics of who is engaging with your content, to the amount of click-throughs or reach you’ve achieved. Effective measuring can also help when it comes to relationship-building with your customers and gives you a real insight into what they most like hearing about so make sure it’s one of your New Year’s resolutions.
CHOOSE YOUR CHANNELS WISELY
Work out what works best and where. Not all brand activity works best across all channels. Some companies are more suited towards a visual platform like Instagram – for example lifestyle and more visual-based businesses – whereas others might prioritise LinkedIn for B2B communications. Just because the channels are out there, doesn’t mean that you have to sign up to every single one. And, if you prioritise the social media platforms where you receive the most engagement, that means you can be more efficient in your workload and really target content for your audience – making it simpler for your planning, and your New Year’s resolutions, in 2019.
Like, share, follow and comment. These are simple ways to speak directly to your customers on social media. Answer any queries and get your brand noticed even more by engaging. You want to be able to build trust with customers and make them feel like they are getting more of a personable experience. Afterall, customers determine how well your brand does – so speak to them, get feedback, see what they want to hear about on social media and start getting social!20th December 2018