Engineering a precise website

The brief

Faith PR was approached to refresh the branding of Chelburn Precision and update its website to sit in line with competitors and reflect its reputation and expertise in the industry. The branding would then be slowly introduced across other areas in the company.

Our approach

Since the business was established back in 1982, it has invested thousands of pounds in the most up-to-date machinery available and has grown into one of the UK’s leading suppliers of engineer components to the world’s most demanding markets.

Not wanting to stray too far from their long-standing existing logo, we took the basic design elements and gave them a modern twist. We refreshed the colour palette and introduced soft curves and gradients, all these subtle changes led to a clean looking, refreshed logo design. We then tweaked the strapline to perfectly capture what it is this company does so well.

For the website, we started by examining Chelburn Precision’s key competitors in the industry and what it was that stood out from the design and ease of their websites. We developed a website which would work across multiple devices without compromising on the design. To bring forward the professionalism and personality of the brand we introduced new imagery as backgrounds, a clear navigation and highlighted key information.

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