Becoming The ONE
for Oriflame

The Brief

To build relationships with key beauty editors for Oriflame and demonstrate the breadth and quality of products available.

Our approach

Following a series of one-to-one visits at two of the main publishing houses – Hearst and Time Inc. UK (formerly IPC Media) – we created a one day press office at each publishing house to show case Oriflame’s new fashion-inspired make-up range, The ONE, and allow beauty eds to drop in throughout the day.

Oriflame’s brand ambassador, celebrity make-up artist, Gary Cockerill, was present and created the latest looks on using The ONE products on model Amy.

As well as handing out personalised goody bags and branded USB sticks featuring product info, each journalist left with a branded The ONE cupcake and a signed print of The ONE Rose created by Gary.

Results

Following the event coverage appeared in all target media including Good Housekeeping, Woman, Essentials, Best, Reveal, Pick Me Up, Chat and Woman’s Own.

The event was also featured in the weekly editor’s column in Woman’s Weekly plus a branded photo was tweeted by the editor of Woman and Essentials.

As a result, Oriflame via Faith PR became recognised one of the key brands to contact for make-up and beauty features.

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