The Strategic Mailing Partnership (SMP) has announced a ‘Technical Summit’ to bring together its members, Royal Mail and Down Stream Access (DSA) operators to learn more from each other about their respective roles in the direct mail sector.
The inaugural day-long event will take place in London on 2 March at Royal Mail’s Phoenix Centre building, and will feature a programme of activity covering updates from Royal Mail and MarketReach.
Presentations will include Royal Mail’s view of the letter market from its Chief Operating Officer, Sue Whalley, and a talk on ‘growing mail together’ from managing director of MarketReach, Jonathon Harman.
The SMP will also host a number of breakout sessions for its members, where they will partake in product development planning and discuss the role of incentives in direct mail, plus a panel discussion with DSA operators UK Mail, Whistl and Secured Mail.
Judith Donovan CBE, Chair of the SMP, said:
“We are delighted to be hosting our very first Technical Summit; the first time that all our members, Royal Mail and DSA operators have been together ‘on one stage’.
“The SMP exists to ensure its member mailing houses benefit from a transparent relationship with Royal Mail in order to achieve a consultative approach to its product, operational and market development, and this event embodies that relationship.”
For more information on the Strategic Mailing Partnership, contact Kathryn Howe, Royal Mail Wholesale Account Director.